Marcie Merriman is a successful entrepreneur, former retail executive and creative agency founder and partner. An internationally recognized leader in cultural anthropology and retail strategy, Marcie has spent 25 years working with boards, CEOs and their teams to propel growth through human-centric design. Marcie speaks globally on topics related to millennials, Generation Z, changing behaviors and corporate strategic response, having her work featured on CNBC, BBC and Bloomberg TV, and in publication like The New York Times, Forbes, WWD and Business of Fashion. As a leader in EY’s Digital Strategy Practice, Marcie teams with clients to understand nuances of human behaviors within societies and organizational implications that can be addressed through improved experiences, including the deployment of digital technologies.